Boutique Salon
Online Scheduling Integration
A stunning beauty studio visual landing page integrated with direct calendar booking and automated reminder workflows.
Project Details
- Client
- Boutique Hair & Skincare Salon
- Role
- Lead Frontend Engineer
- Year
- 2025
- Deliverables
- Design & Dev
The Challenge
The boutique salon faced up to a 15% booking cancellation rate. The owner spent hours responding to SMS appointment requests, resulting in double-bookings and lost revenue from empty time slots.
The Solution
Created a minimalist beauty portal showcasing high-quality product assets. Integrated a direct calendar booking interface with Twilio automated SMS reminders. Built a customer database system that records client preferences and color formula histories.
Key Metrics & Impact
Tech Stack & Integration
“Caleb solved our booking nightmare. Our stylists no longer waste time playing phone tag, and our cancellation rate dropped to almost zero thanks to the automated text reminders.”
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