We build GenAI systems that work for your business.
People In Tech is a GenAI Studio that ships performance ads, agentic workflows, and AI-native products — email-only, no calendar links, reply within 48 hours.
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247K
YouTube views / month
88K
new viewers / month
4.1%
CTR · 2x industry avg
GenAI
Studio
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We build and run GenAI systems for real businesses.
Performance ads, agentic workflows, AI-native products. All shipped without a single call. Email us a brief — we reply within 48 hours.
Creative that converts — across every industry.
DTC skincare. B2B SaaS. Local service. We generate 4K brand-quality ads in every social ratio — Meta, TikTok, Instagram, Google Display — and then run the campaigns.
DTC Skincare · 16:9
B2B SaaS · 4:5
DTC Skincare · 9:16
B2B SaaS · 1:1
DTC Skincare · 4:5Your brand.
Every ratio. Every platform.
One brief → 20–40 brand-tuned creatives per month, in all social formats, with a trainable Soul Character for consistent talent across every ad.
See pricing →
B2B SaaS · 16:9
DTC Skincare · 1:1
B2B SaaS · 9:16We don't just make ads. We run them.
People In Tech is a GenAI agency for performance-driven businesses. We generate brand-quality creative AND operate the campaigns it runs in — Meta, TikTok, Google, end to end.
Generate brand-quality ads + content.
Higgsfield Cinema Studio, Soul, Marketing Studio, Veo, Kling — we operate the GenAI pipeline that produces creative your brand can actually run. Static ads, UGC, product hero, video, all on-brand.
- 20–40 brand-tuned static + video creatives / month
- Trainable Soul Character for consistent talent across creatives
- Every Meta / TikTok / YouTube ratio shipped together
Run your paid social — end to end.
We don't just hand off images. We set up Meta, TikTok, and Google campaigns, wire pixels and conversion tracking, push creatives, and watch the numbers daily. Your ad spend, our operations.
- Campaign setup on Meta · TikTok · Google · LinkedIn
- Pixel + conversion tracking + UTM hygiene
- Daily monitoring, weekly creative pushes, Loom reporting
Iterate weekly until it converts.
Performance data goes back into the GenAI pipeline. Underperformers get retired, winners get variants generated and tested. The creative refresh isn't a quarterly project — it's a weekly cadence.
- Weekly winner / loser analysis on every campaign
- A/B test plan generated from performance data
- Monthly strategy review — Loom walkthrough, no calendar links
The stack we ship with — and teach
We ship GenAI work, not slide decks.
Three packages. Email a few sentences and we'll reply with a Loom + scoped quote within 48 hours. No discovery calls, no pitch decks.
See it in action
Performance Ads + Creative
From $3,500/mo
We generate brand-quality ad creative AND run the campaigns. Meta, TikTok, Google, end-to-end — pixel setup, daily monitoring, weekly creative refreshes informed by what's actually converting.
- 20–40 brand-tuned static + video creatives / month
- Soul Character training (1 reusable identity)
- Meta · TikTok · Google ad campaign setup + management
- Pixel + conversion tracking + UTM hygiene
- Weekly creative refresh based on performance
- Loom reporting + 1 strategy review / month
See it in action
Agentic Workflow Build
From $7,500
We design and ship the agent stack that actually runs your back office: lead capture, customer ops, content engine, analytics — wired with MCP and n8n.
- 3–5 production agents / workflows
- Custom MCP servers + tool integrations
- n8n / Make orchestration layer
- Notion or Slack reporting
- Remote build · 2–3 weeks, email-only
- 60-day email support + 1 free revision
See it in action
Full GenAI Stack
Custom
End-to-end AI-native product or platform. Architecture, agents, frontend, infra. Engineering-director caliber, shipped through email with weekly Loom updates.
- Architecture review + roadmap
- Full-stack build (Next.js, Supabase, AI)
- Agent fleet with MCP tooling
- GenAI media pipeline (images + video)
- Remote build · 4–6 weeks, email-only
- 90-day email support
Need something different?
Send a few sentences about what you're building. We'll reply within 48 hours with a scoped quote — or honestly tell you if we're not the right fit.
hello@peopleintech.ioWhat we can ship, on demand.
Every tile below is a real output from our pipeline — Higgsfield Cinema Studio 2.5, Soul 2.0, Marketing Studio, Nano Banana Pro. This is the kind of brand-quality creative we ship into client engagements every week.
Models we ship with
- Cinema Studio 2.5
- Soul 2.0
- Soul Cinema
- Marketing Studio
- Nano Banana Pro
- Veo 3.1
- Kling 3.0
Cinematic product hero — magazine-grade lighting, 4K
Model · Higgsfield Cinema Studio 2.5
Brand typography & 4K text rendering for campaigns
Model · Nano Banana 2 (Pro)
Trainable Soul Character → consistent UGC at scale
Model · Higgsfield Soul 2.0
One-click DTC ads in every social ratio
Model · Marketing Studio Image
Editorial 9:16 pins for organic social
Model · Marketing Studio Image
Cover-quality fashion portraits on demand
Model · Higgsfield Cinema Studio 2.5
Cinema-grade brand stills for founder narratives
Model · Soul Cinema
Stylized brand illustration in your accent palette
Model · Z Image
Want this kind of creative on a weekly cadence?
Our Performance Ads + Creative package ships 20–40 brand-tuned visuals like these every month — and runs them as paid campaigns on Meta, TikTok, and Google with a trainable Soul Character for consistent talent across every creative.
Three engagements, measured in outcomes.
We're not running named case studies until clients explicitly opt in. Until then, here's what we've actually shipped — industry, problem, what we built, and the numbers attached.
GenAI lead system that triages every DM in under 60 seconds.
Problem. Inbound DMs hitting 12-hour response time across IG and TikTok; ads team burning hours triaging which leads were qualified.
Solution. MCP-orchestrated agent qualifies inbound with brand-tuned prompts, posts warm leads to Slack with a one-line summary, and books the rest into the founder's email.
- <60s average first response
- 3× qualified-lead-to-call ratio in month 1
- ~14h/week of marketing labor returned
Replaced a $20K/yr SaaS with an agentic ops stack.
Problem. Six-person ops team manually answering L1 customer-success tickets; legacy ticket-triage SaaS at $20K/yr was inaccurate and unloved.
Solution. Four specialized agents (intake / triage / KB lookup / escalation) wired through custom MCP servers exposing internal tools, with a Notion-based reporting layer.
- 47% of L1 tickets resolved without human
- CS hire deferred indefinitely
- Replaced legacy SaaS
Weekly creative pipeline that scales without new headcount.
Problem. Founder-led ad creative was the bottleneck — 1–2 weeks per campaign across four retainer clients, and the team was already at capacity.
Solution. Higgsfield + Soul character training per client, Marketing Studio templates for ad ratios, and a Notion review workflow that ships weekly creative drops by email.
- 4 retainers serviced weekly without new headcount
- 60+ approved creatives in month 1
- 80% lower per-asset cost vs prior pipeline
How we ship, on tape.
Operator-level walkthroughs of the workflows we use on every client engagement — Claude Code, Cursor, MCP servers, Higgsfield, n8n. New tutorials weekly.
Caleb King — an operator, not an influencer.
Engineering Director. AI Architect. Caleb has spent the last decade shipping platforms at Forbes, USAA, and Ticketmaster — measuring impact in millions of dollars and millions of users.
People In Tech is the agency he runs to share what actually works: GenAI services for companies, LaunchKit for builders, and weekly YouTube tutorials for everyone in between.
Async-first by design. Email-only by choice. Every engagement is delivered without a single calendar link.
Forbes
35%+ AI throughput lift
USAA
Senior platform engineer
Ticketmaster
$54M+ revenue impact
Director by 30
Engineering leadership
Caleb King
Engineering Director · AI Architect
Building People In Tech · Async first
Recent from Caleb
Captain Hydra vs Scarlet Witch
A look at the kind of long-form work the channel is built around.
Three steps. No calls. No friction.
Email us
Send a few sentences to hello@peopleintech.io. Caleb reads every email himself, usually replies within 48 hours.
Async scoping
We send back a Loom + scoped quote. You review on your time. No calls, no scheduling tag, no pressure.
Build & ship
We build async, ship in days or weeks, and hand off via Notion + Loom walkthrough. You launch when ready.
Async in 60 seconds
Real comments. Real results.
From the YouTube community, clients, and builders who use our tools and tutorials.
Calvin B.
YouTube · @techbuilder_cal
“Just followed your Claude Code tutorial. Had a working agent in 45 min. No other channel teaches at this level.”
Maya K.
Instagram · @dtcfounder_mk
“People In Tech shipped our entire GenAI ad pipeline in 2 weeks. First Meta campaign: 4.1% CTR. Industry avg is 2%.”
Raj N.
YouTube · @aioperator99
“Best Higgsfield breakdown I've seen. Technical, clear, no hype. This is why I watch every upload.”
Jordan T.
X · @solobuilder_jt
“LaunchKit is insane. Auth + billing + AI gateway all wired up. Shipped my SaaS in a weekend. Saved 3 weeks of plumbing.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
Calvin B.
YouTube · @techbuilder_cal
“Just followed your Claude Code tutorial. Had a working agent in 45 min. No other channel teaches at this level.”
Maya K.
Instagram · @dtcfounder_mk
“People In Tech shipped our entire GenAI ad pipeline in 2 weeks. First Meta campaign: 4.1% CTR. Industry avg is 2%.”
Raj N.
YouTube · @aioperator99
“Best Higgsfield breakdown I've seen. Technical, clear, no hype. This is why I watch every upload.”
Jordan T.
X · @solobuilder_jt
“LaunchKit is insane. Auth + billing + AI gateway all wired up. Shipped my SaaS in a weekend. Saved 3 weeks of plumbing.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
Calvin B.
YouTube · @techbuilder_cal
“Just followed your Claude Code tutorial. Had a working agent in 45 min. No other channel teaches at this level.”
Maya K.
Instagram · @dtcfounder_mk
“People In Tech shipped our entire GenAI ad pipeline in 2 weeks. First Meta campaign: 4.1% CTR. Industry avg is 2%.”
Raj N.
YouTube · @aioperator99
“Best Higgsfield breakdown I've seen. Technical, clear, no hype. This is why I watch every upload.”
Jordan T.
X · @solobuilder_jt
“LaunchKit is insane. Auth + billing + AI gateway all wired up. Shipped my SaaS in a weekend. Saved 3 weeks of plumbing.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
David L.
LinkedIn · @b2b_ops_dl
“Hired them for the Agentic Workflow Build. MCP servers, n8n flows, Slack bot — on time, email-only. Engineering director caliber.”
Amara M.
YouTube · @devtools_am
“Cursor + Claude workflow video changed how our entire team builds. I've shared it 6 times this week.”
Yusuf R.
X · @indie_saas_yr
“Only AI channel I have notifications on. Caleb actually ships things before teaching them. Rare.”
Sasha P.
YouTube · @senior_eng_sp
“Their YouTube channel is the only one I trust on AI tools. No sponsored segments, no hype — just operator-level content.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
David L.
LinkedIn · @b2b_ops_dl
“Hired them for the Agentic Workflow Build. MCP servers, n8n flows, Slack bot — on time, email-only. Engineering director caliber.”
Amara M.
YouTube · @devtools_am
“Cursor + Claude workflow video changed how our entire team builds. I've shared it 6 times this week.”
Yusuf R.
X · @indie_saas_yr
“Only AI channel I have notifications on. Caleb actually ships things before teaching them. Rare.”
Sasha P.
YouTube · @senior_eng_sp
“Their YouTube channel is the only one I trust on AI tools. No sponsored segments, no hype — just operator-level content.”
Reina X.
Instagram · @growthops_rx
“Used the n8n + Claude MCP tutorial to automate our lead pipeline. 3× qualified leads in the first month.”
David L.
LinkedIn · @b2b_ops_dl
“Hired them for the Agentic Workflow Build. MCP servers, n8n flows, Slack bot — on time, email-only. Engineering director caliber.”
Amara M.
YouTube · @devtools_am
“Cursor + Claude workflow video changed how our entire team builds. I've shared it 6 times this week.”
Yusuf R.
X · @indie_saas_yr
“Only AI channel I have notifications on. Caleb actually ships things before teaching them. Rare.”
Sasha P.
YouTube · @senior_eng_sp
“Their YouTube channel is the only one I trust on AI tools. No sponsored segments, no hype — just operator-level content.”
Questions, answered. No call needed.
Never. Every engagement is remote — Loom walkthroughs, shared Notion docs, and email. If you want to get on a call, we're not the right studio for you. That's by design, and it's why we can ship fast.
Ready to ship something without the meetings?
Tell us what you're building. We reply within 48 hours with a Loom and a scoped quote — or honestly tell you if we're not the right fit.
- Email-only · no calendar links
- Engineering-director caliber across stack + agents + GenAI media
- One reply within 48 hours, every time
Prefer email? hello@peopleintech.io