About
The three people
you'll work with
No account managers and no salespeople. Software engineering, cybersecurity, and digital marketing, from the people who do the work. Based in Scottsdale, Arizona, working in person and remotely.

01Principal Software Engineer
Caleb King
Software engineering & AI
Caleb King founded People In Tech. He's an engineer with 15 years in tech, including leading engineering teams at Forbes.
He builds and runs his own AI products, Coachh, SafetyKit, and CreatorBase, and explains tech in plain language on his YouTube channel. At People In Tech he leads AI strategy, the systems we build, and most of our trainings.
Skills
- Software engineering
- AI strategy
- Workflow automation
- AI coding tools and agents
- Engineering leadership
- Product development
- Video and content creation
Leads these trainings

02CISO
Andrew Wise
Cybersecurity & AI
Andrew Wise is People In Tech's CISO. He leads our cybersecurity work, so the AI tools, data, and vendors a business relies on are looked at before anything goes live.
He runs our Cybersecurity & Safe AI Use training and reviews the security of the systems we build.
Skills
- Cybersecurity
- AI security and data policy
- Security assessments
- Vendor and tool reviews
- Incident response planning
- Security awareness training
Leads these trainings

03CRO
Jordan White
Digital marketing & SEO
Jordan White is People In Tech's CRO. He leads our digital marketing work, so AI shows up in how a business wins customers, not just in busywork.
He runs our AI for Digital Marketing training and co-leads AI for Content Creation.
Skills
- Digital marketing
- SEO
- AI search (AEO)
- Content strategy
- Analytics and attribution
- Marketing automation
Leads these trainings
Your first step
Tell us what's slowing you down.
Get in touchSend a message and answer a few quick questions. We reply within 48 hours.
My job is to tell you straight whether AI is worth it for your business, and where to start.
Founder & Principal Software Engineer
