Built by operators, not freelancers.
A small senior team — engineers, creative directors, and strategists who've shipped at Forbes, Stripe, DDB, and Wieden+Kennedy. Caleb signs every brief. Five senior operators on every account. Async-only, email-first, no discovery calls.
Caleb King — an operator, not an influencer.
Engineering Director. AI Architect. Caleb has spent the last decade shipping platforms at Forbes, USAA, and Ticketmaster — measuring impact in millions of dollars and millions of users.
People In Tech is the agency he runs to share what actually works: GenAI services for companies, LaunchKit for builders, and weekly YouTube tutorials for everyone in between.
Async-first by design. Email-only by choice. Every engagement is delivered without a single calendar link.
Forbes
35%+ AI throughput lift
USAA
Senior platform engineer
Ticketmaster
$54M+ revenue impact
Director by 30
Engineering leadership
Caleb King
Engineering Director · AI Architect
Building People In Tech · Async first
Recent from Caleb
Anthropic shuts down Claude Code access and developers fume
A look at the kind of long-form work the channel is built around.
Built by operators, not freelancers.
A small senior team — engineers, creative directors, and strategists who've shipped at Forbes, Stripe, DDB, and Wieden+Kennedy. Async-first. No discovery calls, no junior account managers, no slide decks.
FounderCKFounder · Engineering Director
Caleb King
Ex-Forbes, USAA, Ticketmaster. Drove $54M+ revenue, 35%+ AI throughput. Architects every engagement, signs every brief.
MPSenior AI Engineer
Maya Patel
Ex-Stripe ML. Owns the GenAI media pipeline — Soul Character training, video gen, and the agent fleet that keeps it running async.
MTCreative Director
Marcus Thompson
11 years across DDB and Wieden+Kennedy. Translates brand briefs into ad creative that ships in days, not quarters.
SRBrand Strategist
Sofia Reyes
Built brand systems for 40+ DTC and B2B SaaS launches. Runs strategy sessions over email — never a discovery call.
JCHead of Production
Jordan Chen
Production lead on 200+ campaigns. Owns delivery — every Loom, every QA pass, every revision in your inbox by 9am.
One brief.
Five senior operators reviewing every frame.
Every campaign passes through engineering, creative, strategy, and production — in that order — before it lands in your inbox. No outsourced cogs, no junior handoffs. The same five people are on every account.
5
Senior on every account
48h
First creative round
0
Discovery calls
Three steps. No calls. No friction.
Email us
Send a few sentences to hello@peopleintech.io. Caleb reads every email himself, usually replies within 48 hours.
Async scoping
We send back a Loom + scoped quote. You review on your time. No calls, no scheduling tag, no pressure.
Build & ship
We build async, ship in days or weeks, and hand off via Notion + Loom walkthrough. You launch when ready.
Async in 60 seconds
Ready to ship something without the meetings?
Tell us what you're building. We reply within 48 hours with a Loom and a scoped quote — or honestly tell you if we're not the right fit.
- Email-only · no calendar links
- Engineering-director caliber across stack + agents + GenAI media
- One reply within 48 hours, every time
Prefer email? hello@peopleintech.io