Snapchat’s New Year’s Resolution: (A)ugment your (R)eality with fun shenanigans. We are finally starting a new decade, 2020. Snapchat started back in 2011. Fun fact, It was initially launched as an app called Picaboo in July 2011, but it was rebranded as Snapchat just a few months later when the company received a cease-and-desist letter from the photobook company with the same name.
For those who are unaware, Snapchat is a multimedia messaging app used globally, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.
Why am I talking about them?
They just made a silent move that is keeping them ahead of their competitors(we are lookingat you 👀 Facebook/Instagram). The company has acquired AI Factory, a computer vision startup that Snap had worked with to create Snapchat’s new Cameos animated selfie-based video feature, for a price believed to be in the region of $166 million.