Snapchat 👻 are the Kings 👑 of AR(Augmented Reality) 👓

Nov 20
Snapchat's New Year's Resolution: (A)ugment your (R)eality with fun shenanigans. We are finally starting a new decade, 2020. Snapchat started back in 2011. Fun fact, It was initially launched as an app called Picaboo in July 2011, but it was rebranded as Snapchat just a few months later when the company received a cease-and-desist letter from the photobook company with the same name.

For those who are unaware, Snapchat is a multimedia messaging app used globally, created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University, and developed by Snap Inc., originally Snapchat Inc.

Why am I talking about them?

They just made a silent move that is keeping them ahead of their competitors(we are lookingat you 👀 Facebook/Instagram). The company has acquired AI Factory, a computer vision startup that Snap had worked with to create Snapchat’s new Cameos animated selfie-based video feature, for a price believed to be in the region of $166 million.

Why should I care?


Cameo > Lenses > Bitmoji... In a leaked 2018 letter to Snappers, CEO Evan Spiegal said 27 times that Snapchat should be "the fastest way to communicate." To accomplish that, text on Snapchat is laughable. Pictures are ok. Videos are better. So Bitmoji (also acquired by Snap), Lenses, and Cameos separate Snap from Instagram, iMessage, and Twitter ('til Insta steals the idea).

What does this mean?

Snap is the leader in Augmented Reality. Period... Tech leaders believe AR will replace smartphones, just like smartphones replaced many PCs. Facebook, Apple, and Google are all building headsets and glasses so they don't miss it. Before you strap a computer to your face, Snap's way ahead:

  • Those tech giants haven't offered mainstream products yet — and Facebook's chief scientist thinks it'll be 5-10 years before they do.

  • Snap has. Its filters, lenses, and Spectacles take your real world, then augment it with humanity-improving dancing hotdogs.

If you want to hear more about Snapchat business moves and other tech related news. Check out my podcast, People In Tech and here is our episode where we talk all about Snapchat!

Thanks for reading!

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