Welcome to PIT. We’re glad and grateful you’re here.

PIT exists to provide a trusted learning and development ecosystem for online entrepreneurs. We are honored to help folks at all stages of their journey make progress toward new levels of success. Whether you’re an aspiring entrepreneur or an accomplished one, we’re here for you.

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mission Inspire entrepreneurs to create the lifestyle they desire with the help of Technology


Inspire entrepreneurs to create the lifestyle they desire with the help of Technology


To help entrepreneurs realize the full potential of the internet

Core Values Work with purpose. Commitment to Customers. Continuous Learning

Core Values

Work with purpose. Commitment to Customers. Continuous Learning


How I went from no degree “tech guy” to helping thousands of online entrepreneurs build a life and business they love.

Before People In Tech, blogging, podcasting, teaching, I was like most of my followers. A corporate worker. Continually focusing on climbing the ladder. Looking for the next promotion, raise, or bonus. I finally decided to start small and build my business. 

My Journey

Hi! My name is Caleb King, and I am the founder of People In Tech. Raised in southern California, I considered myself a hybrid between academia and athletics. My favorite sport growing up was basketball, which introduced me life-long friends, created my competitiveness streak and understood the saying, "hard work pays off."

Once I realized I wasn't going to be a professional basketball player, my focus started to shift to my other hobbies, like business, computers, and health. After high school, I decided to attend Arizona State University to study Computer Information Systems. During my time at ASU, I learned a life lesson, "you can get through anything if you put your mind to it."

It took me longer to graduate from ASU than I expected simply due to tuition increases, especially being an "out of state" student. I had to get a full-time job before finishing school. This started my career in the IT industry as a Technology Coordinator. I began to gain confidence in my tech skills when my colleagues would call me the "Tech Guy." I was fixing people, computers, tablets, phones, pair programming, troubleshooting, IT support. I even had one co-worker bring me her digital watch and said, "You can fix anything, fix this."

I was fortunate and found a mentor who suggested I start learning how to code, build apps, and work for a tech company. Ten years later, I am leading a development team and mentoring other junior developers in their careers.

It was time for me to give back and replicate what others did for me early in my career. I started small with a podcast titled "People In Tech." In the first two years, I was trying to find my voice. Then I began interviewing startups, authors, founders, and experts in the field.

One of my followers asked if I would create an online course about building an app for non-technical people. Then others had a different request, which encouraged me to start a business from my platform. To help and educate others on how to leverage technology to their advantage. Here we are about to go into another year, and I plan on releasing more content to help others get into a thriving industry and find success sooner than myself. Thank you for reading my journey, but we are far from being done.

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